Projects, Projects, Projects
Feb 27, 2013
In addition to the normal everyday running of Hunt Country Jewelers, we are always looking to expand; our products and services, the website, our marketing efforts. Always trying to move in outward and upward directions. So I have a few projects that I would really love to get some feedback on, if you all would be so kind!
Project #1: A Policy and FAQ page for the website
What FAQ’s would you like to see up on the website? I’d like this page to be a place anyone can go to get more in depth information, or a clarification of a policy, or the random answer to a question about our oddball hours. Do you have any questions about the manufacturing process, how to commission a piece, or why we bring dogs to the store with us? Want to know why we like 18K better than 14K?
There are questions I find myself answering on a regular basis that I’ll certainly be including, but I don’t have a great outside perspective on what you are most interested in or what about our processes and policies might need some clarification. I’m too close to it all!
I do use/plan on using the blog for some of this, too, cause it’s a great place for longer discussion. But I would like to craft a FAQ page that is ‘official’, succinct, easy to find and read, and above all else- helpful. So what can I help you with?
Project #2: A Hunt Country Wedding Gallery
I love it when couple’s send us pictures of their Hunt Country rings on their wedding day! So I am going to share the love. I am going to put up a gallery as part of the still under construction Hunt Country Bridal Shop. Would you rather see something like this as a permanent gallery? A series of blog posts? Not at all?
Are you a Hunt Country Bride or Groom? Please send me your pictures!
Project #3: 101 Hunt Country Engagement Rings
We love the hard and soft cover books we’ve printed this year; we use them all the time. And we’re discovering that one of the only drawbacks to all digital photography is having to cart a computer downstairs and remember the name or item number of the piece you’re thinking of to show a client. Having the photos printed in a light, portable book solves that!
Also, engagement rings are hard. There are so many choices and if you’re trying for a surprise, there’s a lot riding on your decisions. What did you wish someone had told you when you were ring shopping? We have a list of questions we ask anyone shopping for or designing a ring; lifestyle, budget, preferences. It’s the preferences bit that’s the hardest to pin down. Does it makes more sense to you to group like styles and features together? Diagram a few pieces and identify terminology? Or do you just want pictures, pictures, and more pictures?
Oh, and if you’d like a copy of any of our books to pass along to a friend in the market, or simply for yourself just let us know! Eventually, I’d like to have digital copies of these books, too. But that’s a project for another day!